Whitmor/Wirenetics

Whitmor/Wirenetics Updates Brand
June 30th, 2008 - Valencia CA

Whitmor/Wirenetics, a leading provider of high-performance wire, cable and tubing to the military, aerospace and satellite industry for the last 50 years, is in the midst of updating its brand identity with a new corporate logo and corporate materials.

“We’re a family-owned company,” explains Michael Weiss, president and son of founder Howard Weiss, “We’ve enjoyed fifty years of steady growth and we’ve built a sterling reputation while doing so. Obviously we’re all attached to the founding logo identities, but it’s time we better communicate our high-tech leadership position in the market place.”

The new logo better reflects the company’s forward-thinking, high-tech solutions and replaces the separate Whitmor and Wirenetics logo with one unifying, contemporary logo treatment. The new identity will be introduced gradually in the coming year.